Business Plan Strategies

Question: An Entrepreneurial Venture - groups are to develop an entrepreneurial product or service that could be commercialised ? Answer: Introduction This business plan is about a start up company called Johnson Group is about to launch their new product in the current business environment. This product named as W-plus and will have several innovative features in the mobile segment. All the detailed analysis of the product will be discussed in accordance to the background of the product, mission, vision, marketing mix and financial plan that can be implemented and evaluated by the start-up company (Fletcher, 2012). 1. Background of the idea The product that the start up company will be launching is a mobile phone that can be acted like a bracelet and with innovative features. This is a niche market and unique product that can cater a wide range of customers. The customers will be attracted with such a new product as there is a huge demand for advanced mobile technologies in the current business environment (Lagarde, 2013). Adding to this, many electronic companies are launching new innovative products, therefore, it will be easier for the company to commercialise and market this product in all types of market and in the all segments of customers. Moreover, the company can also be able to create a blue ocean strategy that will further help the company to gather a huge market share. 2. Mission The main mission of the product of the company is to create brand equity of its product and also to create a brand image of the company. Apart from this, the company will target to increase an awareness of the product among its customers in the market. This mission of the company will be directed by the long term vision of the company. This mission and vision of the company will be targeted to achieve by planning of short term and long term goals and objectives of the business organization. This mission of the company will be directed and evaluated by the marketing mix and product mix designed for the product of the company (Birt, 2013). 3. Product offered to the customers The product that is being offered to the customers is a bracelet mobile phone. The consumers of the product can use this product as a style statement also. Apart from this, the size of the product is extremely small so that is easily carried by the customers. Adding to this, the product also has a wireless Bluetooth technology that will make the customers feel free to use the product. Moreover, the product can be used as wrist watch by the buyers and consumers. Therefore, it can be said that the product W-plus will have 3-in-1 features within itself. The main segment of the customers of this product is the youths of the society. This is the main reason why the company will design the colour of the product in four different colours. The colours are black, blue, brown and purple. The choice of colour plays an effective part in the psychology of the consumers (Fuchs, 2012). For this reason, the company will select all the colours of youth to cater the segments of the customers and consumers. Apart from this, the product is an on-street chargeable product and it has several features of a mobile phone. It has expandable memory of 16 GB and a 5 megapixel camera. The battery backup is 650mm and will have an operating system of Android Kitkat. Initially the product will be launched in the market segment of the Australia. This is the overview of the product W-plus that will be designed by the company. 4. Market analysis Before launching a new product, every business organization needs to analyse the market in which the company is about to operate. A proper analysis of the overall market will further help the company to judge the strength and weakness of its competitors and to have an overview of the consumer behaviour in the market segment (Lagarde, 2013). Therefore, the company Johnson Group need to perform an industry and competitor analysis before launching the product. 4.1 Industry analysis An appropriate analysis of the industry of the product W-plus can be evaluated with the help of the porters five forces analysis (Pamorama.net, 2015). This can be explained with the help of the following figure. Fig 1: Porters five forces model (Source: Aaker, 2013, p.52) Power of bargaining of the consumers- The overall bargaining power of the consumers will be low even though the product and the company is completely new in the product. This is mainly because the product offers many innovative features with advanced technology to the customers of the product. The customers mainly the youths are technologically freak and the design and features of the product will drive the customers towards the product. Power of bargaining of the suppliers- The respective suppliers of the business organization will have a power of bargaining regarding the product. This is mainly because the product is new in the market and the company is a start up company. Due to lack of resources, the suppliers of the company will get an opportunity to bargain with the company regarding the supply of raw materials to the company (Birt, 2013). New entrants threat- The business organization Johnson Group will face a huge challenge from the threat of new entrants. This is mainly because the mobile segment rather than the electronic segment is easily imitable. Therefore, there is a huge possibility that the product will be copied by the existing competitors in the current business scenario. Threats from the new substitutes- The business organization will face an intense threat from the substitutes of the market. There are few products available in the market with similar features (Fletcher, 2012). Therefore, the company needs to take various steps to minimize challenge. Industry competition- The business organization will face a tough competition from the existing competitors in the mobile phone segment. Therefore, the organization must evaluate separate strategic plans to counter the competitors from the current market. Therefore, it can be said that the organization Johnson group needs to implement its business strategic plans in accordance to the industry analysis done and evaluated with the help of porters five forces (Meng, 2012). Apart from this, it can be said that in the mobile phone segment, Apple has the highest market share, followed by Samsung and HTC. But, it can be also infers that the company is based on blue ocean strategy. Therefore, it can be said the main competitor of the organization is Apple. On the contrary, Apple do not have any bracelet mobile phone, therefore, the company can have their own set of customers. However, since, it can be also inferred that this type of product is not present in the market of Australia. For this reason, the company will be able to create a radical innovation or a monopolistic competition in the market segment (Fao.org, 2015). 4.2 Competition The organization Johnson Group will face a tough challenge from all the competitors in the market, even though the product of the company is unique and caters the blue ocean segment of the market. The main reason behind this is that customers prefer mobiles with advanced and suitable technologies. Companies like Apple, Samsung, HTC, Sony, etc are already present in the business segment of Australia. The marketing mix of the product will depend how intense competition the company will face. This can be further explained with the help of perceptual mapping of the product (Starcevic, 2013). The product W-plus will mainly cater the youths of the society. Therefore, it can be inferred that if the company keeps a high pricing strategy, it will face competition from the high street products and if the company keeps a low pricing strategy, it will face competition from the low street companies. However, it can be said that there are no bracelet mobile phones present in the market segment. Therefore, the company will be able to create a monopoly market in the market segment for a couple of years if the company aims only on innovation. 5.0 Marketing mix The marketing mix of the product can be explained with the help of 4Ps of marketing. These are product, price, promotion and place. 5.1 Product The overall classification of the product can be done in several ways. These are size and shape, packaging, colour, level of quality, durability, core competencies and brand name. Size and shape- The overall size of the product is extremely small and acts as a unique bracelet of the product. Since the product is aimed to cater the youths of the society, the shape of the product is oval shaped and is curvy (Kim, 2013). Packaging- The packaging of the product will be driven by innovation of the product. It will be of several colours and the company logo will be present in the extreme left end of the company. Furthermore, the overall packaging will be done in such a way that no competitors can easily imitate the product Colour- The product will comprise of four different colours. These are black, blue, brown and purple. This is mainly because the product will be used to cater the youths of the society. All the selected four colours are known as the colours of youth (Meng, 2012). Level of Quality- The product will be of high quality as it caters the niche market segments of the products. Quality is driven by a better innovation for any business organization. Therefore, the company needs to keep the quality standards very high in order to attract a wide range of customers. Durability- The business organization Johnson Group needs to keep the product durable in nature according to the industry standards. It has been often seen that many innovative products are not that much durable in nature (Arokiasamy, 2012).Therefore, the product development team of the company have an important role to play to make the product as much as durable and present it to the customers. Core competencies- The product W-plus has several core or unique competencies that have made the product innovative in nature. The first core competency of the product is that it is a unique product that can act as a bracelet as well. Apart from this, the product has a 3-in-1 feature that will attract the customers towards the product. These are the major competencies of the product W-plus. Brand name- The organization is new; therefore, it does not have a brand name. 5.2 Price The target market of the product is the youths of the society in the domestic segment of Australia. Therefore, the price of the product will be $300. It cannot be classified as a high street product or a low street product. It lies somewhere in between. Adding to this, if the product is successful in the market and if the demand is more, then the company may think to increase the prices. The company may follow and implement hit and run pricing strategy (Meng, 2012). 5.3 Promotion There are several promotional tools that can be used and implemented by the organization Johnson Group. The company needs to depend upon the word of mouth strategy to market its products as it is a start up company. Therefore, it can create and implement a viral marketing process through social media tools. Moreover, the company can also implement traditional promotional strategies through electronic media and print media. Apart from this, the organization Johnson Group can also go for sponsoring activities in the field of sporting events (Aaker, 2013). This will help the company to create an extensive viral marketing of its product W-plus. 5.4 Place The initial place of launching the product will be the local market of Australia. The company is an Australian based company and it has designed its products primarily based on the segments of the local markets. However, if the product is successful, then the company may extent its products globally (Starcevic, 2013). 6.0 Financial plan Financial planning is very important for every business organization. The business organization Johnson Group needs to utilize its financial resources in order to launch the product successfully in the market.. The business organization needs to opt for various sources of funds in the financial market. The source of funds can be in the form of short term source of funds and long term source of funds. The Johnson group can also infer source of funds from the long term source of funds (Kim, 2013). These can be in the form of loans of commercial and financial institutions, asset back loans, funds of secondary markets, etc. Apart from this, source of funds can also be in the form of equity and debt instruments. Equity can be the form of ownership interest and capital and debt instruments can be in the form of loans. The company can also go merchant bankers and venture capitalists. However, both these source of funds have several disadvantages (Arokiasamy, 2012). In terms of equity, the biggest disadvantage is that the organization may have to dilute its stake. On the contrary, in terms of debt instruments, the company faces financial leverage risk. After evaluating the appropriate source of funds, the organization may prepare the financial statements for the first year. These statements can be in the form of cost sheet, profit and loss account, cash budget, cash flow statements and balance sheet statements. The cost sheet statements can be evaluated as the following:- Statement of costs Indirect expenses 55000 Direct expenses 45000 Prime costs 100000 Office and administration expenses 200000 Selling and distribution expenses 100000 Total costs 400000 Table 1: Cost sheet statement (Source: Created by Author) The above cost sheet statement infers that the total costs incurred for the first financial year after the product is launched in the market. The cash budget of the organization for the first financial year is as follows:- Cash budget Total receipts 475000 Total payments 400000 Profit/loss of the year 75000 Table 2: Cash budget of the company (Source: Created by Author) The cash budget of the company reflects the target costs of the company with reference to the profits that can be obtained. This type of budgeting tool will help the company to evaluate the forecasted costs of the business organization. It is assumed that the organization will be in profits within the first year itself. Profit and loss account Sales 475000 Less: Gross profit 275000 Less: Operating expenses 100000 Operating profit 100000 Less: interest and taxes 25000 Profit after tax 75000 Table 3: Profit and loss account (Source: Created by Author) Cash flow statements Cash from investment activities 200000 Cash from financing activities 25000 Cash from operating activities 25000 Closing cash balance 150000 Table 4: Cash flow statements (Source: Created by Author) All the above figures and tables suggest that the business organization will be in profits after the first financial year. The cash flow statements reflect the projected cash inflows and cash outflows for the first financial year (Birt, 2013). The projected profit and loss statement reflects the total income and expenditure for the first year. Overall, it can be inferred that the break-even point of the product will be touched and surpassed with the first year itself. Adding to this, the business organization will try to match up with the financial plan evaluated and this will further help the company to nullify the variances in the cost. 7.0 Critical risks There are various risks that the start up company Johnson Group. These risks can be in the form of systematic risks and unsystematic risks. The systematic risks can be the risks existing in the market. The market risks can be classified in the form of inflation, unemployment, government policies, environmental issues, etc. The unsystematic risks are known as the business risks that exist within the business environment. These risks are related to leverage risks, credit risks, liquidity risks, risk of competitors, etc (Starcevic, 2013). The organization needs to minimize and nullify all these risks in order sustain its product in the market. Conclusion From the above business plan, it can be deduced that the start up company needs to evaluate several marketing strategies and financial strategies before launching its new product W-plus. The organization needs to evaluate the business audit in the very first stage before the actual launch. This will direct the company to reach to their desired goals and objectives. Reference List Books Aaker, D. (2013). Marketing research. Hoboken, NJ: John Wiley Sons. Birt, I. (2013). Writing your plan for small business success. Crows Nest, N.S.W.: Allen Unwin. Journals Arokiasamy, A. (2012). The Effect of Marketing Mix and Customer Perception on Brand Loyalty. IOSR Journal of Business and Management, 4(2), pp.1-11 Fletcher, R. (2012). Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities. Journal of Consumer Marketing, 29(7), pp.507-520. Fuchs, S. (2012). Type 2C protein phosphatases in plants. FEBS Journal, 280(2), pp.681-693. Haag, A. (2013). Writing a Successful Business Plan: An Overview. Workplace Health Safety, 61(1), pp.19-29. Kim, K. (2013). A Case Study Concerning the Strategic Plan: V2020 of Chosun University. SJBM, 1(4), p.43. Lagarde, F. (2013). Socratic Questioning Applied to Social Marketing. Social Marketing Quarterly Limongi, R. (2013). To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups. IJESB, 18(3), p.349. Menegaki, A. (2012). A social marketing mix for renewable energy in Europe based on consumer state(Meng, 2012).d preference surveys. Renewable Energy, 39(1), pp.30-39. Meng, S. (2012). Measuring E-Marketing Mix Elements for Online Business. International Journal of E-Entrepreneurship and Innovation, 3(3), pp.13-26. Myrna, J. (2012). A rolling stone gathers no moss: prevent your strategic plan from stagnating. Business Strategy Series, 13(3), pp.136-142 Starcevic, S. (2013). Research of brand personality concept in marketing. Marketing, 44(2), pp.149-172 Websites Fao.org, (2015). Chapter 8: Product Decisions. [online] Available at: https://www.fao.org/docrep/W5973E/w5973e0c.htm [Accessed 15 Jan. 2015]. Pamorama.net, (2015) The Role of Color in Marketing | Pamorama. [online] Available at:

Reading a Work in its Materialist Essays - Afro-Caribbean History

Reading a Work in its Materialist Reading a Work in its Materiality: C. L. R. James' Toussaint L'Ouverture / The Black Jacobins This seminar paperas part of a broader project of theorizing the materiality of language, literature, reading,...is a consideration of a particular literary work in its materiality. Specifically, the paper reads C. L. R. James' play The Black Jacobins, an earlier version of which was staged in 1938 as an intervention in the debates around the Ethiopian crisis. That first version of the play, under the title Toussaint L'Ouverture, was performed in London in 1938 with Paul Robeson in the title role. The revised and re-titled version is included in The C. L. R. James Reader, published in 1992. I am interested in explaining the play's materiality. I believe that this is neither merely a matter of the experiential impact of that particular run of performances by a Black actor legendary for his stage presence and powerful voice, nor a matter of the use of the various theatrical devices to achieve particular effects. These matters will be discussed, but as I regard materiality to be a matte r of the material relations, this paper's reading of the play will emphasize the social relations of labor, both those depicted in the play and those which conditioned its very production as a cultural work. My two-fold aim in this paper, then, in reading the play in its context, is to critically discuss what it means to read a work (that is, a text, a play, a performance, a discursive intervention, a cultural production,...) and its context materially, and thus to begin to develop an effective theory of materiality and reading. The paper begins with a definition of the context of the play, taking into account that to define "context" is already to read. This is true of all reading, of course, but as I try to show, such context-reading is necessary for developing a coherent and reliable understanding both of the text which is read and of the context in which reading has emerged as a social possibility. The question of the emergence of the historical context of reading (that is, of education, literacy, printing,...) is important to consider in postcolonial studies, as it has always been a field for reading and theorizing the relationships among various forms of discourse. For example, the difference(s) between orality and literacy, or speech and writing, are familiar and important points of discussion and debate in postcolonial studies specifically and in cultural and literary studies generally. After providing historical context and reading the play in some of its detail, I will address these points of discu ssion as a means for clarifying further what reading materially means and why it is important. Anna Grimshaw, editor of The C. L. R. James Reader, a project on which she consulted with James, writes that Toussaint L'Ouverture was staged at London's Westminster Theatre as "an intervention in the debates surrounding the Ethiopian crisis" (5). What was the nature of this crisis? The crisis had to do with the Italian annexation of Ethiopia (or Abyssinia) in 1936. W. E. B. DuBois characterizes the relevant events in his historical work The World and Africa: When the British seized Egypt [in 1874] to secure the Suez Canal they occupied the Sudan [...]; they had designs on Ethiopia, but hesitated to follow up their victory over the Emperor Theodore. When the Sudan revolted, the British egged on Italy to annex the highlands of Ethiopia. Italy tried this but was soundly beaten by Menelek at Adowa on March 2, 1906 [...]. The allies promised Italy to give her Ethiopia after the First World War, but failed to do so. Italy, affronted, attacked Ethiopia in 1935. The League of Nations failed to restrain her and Britain and France refused Ethiopia arms. Italy annexed Ethiopia, with Churchill's approval. The Emperor, Haile Selassie, took refuge in England. (268-269) The crisis, which like all crises is a manifestation of contradiction, is succinctly expressed by DuBois in these last two sentences, which portray England as both the supporter of the Italian annexation of Ethiopia and the refuge of its emperor-in-exile. How can one country, England, or indeed the League of Nations to which all nations involved

Narcissism essays

Narcissism essays Narcissism is a pattern of traits and behaviors which signify infatuation and obsession with one's self to the exclusion of all others and the egotistic and ruthless pursuit of one's gratification, dominance and ambition. Narcissism is named after the ancient Greek myth of Narcissus who was a handsome Greek youth who rejected the desperate advances of the nymph Echo. In punishment of his cruelty, he was doomed to fall in love with his own reflection in a pool of water. Unable to consummate his love, he pined away and changed into the flower that bears his name to this very day. Narcissism is a common disorder and appears in many families and relationships. Throughout this paper I will explain what the disorder is, the symptoms, the forms of treatment, and the effects it has on relationships. My first psychologist who is a major researcher and writer about Narcissism is Dr. Sam Vaknin. He explains that there is nothing wrong with loving oneself, but this goes to a certain extent. The popular thing that narcissists are known for is that they love themselves (but this isnt true). In reality, they get their love from other peoples impressions of them. But the narcissist does possess the to love and to be loved. If he cannot love himself then he cannot love his reflection. But for the person to love his reflection it has to be loveable. Then he is taken by his need to love (which we all have), and the narcissist is busy giving off a lovable image for other people, that fits with the way that he sees himself. The person then keeps the image that they have of themselves and puts a lot of their time and energy into it, sometimes it drains the person so much that they are vulnerable to other threats. The most important thing of this image is its lovability. To a narcissist, love is changes with other emotions, such as awe, respect, admiration, or even mere attention. This is known as the Narcissistic Supply. To him the image...

INTERNATIONAL MARKETING REPORT FOR New Zealand Essay

INTERNATIONAL MARKETING REPORT FOR New Zealand - Essay Example 1. Annual Growth Rate in Country The annual growth rate of the nation itself is 1.3%(Central Intelligence Agency World Factbook 1). 2. Birth Growth Rate in Country Birth rates have remained steady and are currently contribute to an approximate growth rate of 1.0% per annum (New Zealand Statistical Database 1). 3. Fertility Growth Rate in Country As of statistics gathered, the fertility rate within the country stands at .04% (New Zealand Statistical Database 1) 2.1 children per female The average number of children per female member of the society works to 1.9 (Central Intelligence Agency World Factbook 1). 4. Net Migration Rate in Country The research notes that there are approximately 2.26 migrants per 1,000 individuals (Central Intelligence Agency World Factbook 1). E. Death Rate in Country Likewise, the current death rate within the country stands at 7.54 New Zealand Statistical Database 1). 1. Number of Deaths Per Thousand in Country In much the same way, the number of deaths per thousand individuals is 7.20 (Central Intelligence Agency World Factbook 1). 2. Infant Mortality Rate in Country Infant mortality comes in at at a low 5.59 (Central Intelligence Agency World Factbook 1). F. ... 2. Life Expectancy for Total Population of Country Life expectancy for total population was noted to equate to 80.7 (Central Intelligence Agency World Factbook 1). 3. Life Expectancy for Males in Country The average life expectancy for a male is currently 78.4 years of age (New Zealand Statistical Database 1). 4. Life Expectancy for Females in Country Similarly, and not surprisingly, the average life extinct for females is nominally higher at 82.4 years of age (New Zealand Statistical Database 1). G. Ethnic Groups in Country (actual number and population percentage) Major ethnic groups include: Caucasian, Maori, Asian, Pacific islanders (Central Intelligence Agency World Factbook 1). 1. Number of Ethnic Groups in Country There are currently 4 major ethnic groups represented within the country (Central Intelligence Agency World Factbook 1). 2. Name and Size of Ethnic Groups in Country With regards to the name and size of the ethnic groups, the following statistics helps to shed light on the percentage totals exhibited: 78% European 14.6% Maori 9.2% Asian 6.9% Pacific islanders (Central Intelligence Agency World Factbook 1). H. Religious Groups in Country (population) Of the total population in New Zealand, approximately 2,924,318 consider themselves to be religiously affiliated (New Zealand Statistical Database 1). 1. Number of Religious Groups in Country Of the main and measurable religious groups within the country, New Zealand currently recognizes the existence of 22 separate and distinct groups (Central Intelligence Agency World Factbook 1). 2. Names and Size of Religious Groups in Country Of these groups, the majority are affiliated as follows: Christianity – 53.6% Undeclared – 7.7% Hinduism 1.7% Buddhism 1.4%

Legal issues and concepts Essay Example | Topics and Well Written Essays - 2500 words

Legal issues and concepts - Essay Example The concept of malpractice was related to the medical profession in 1768 by Sir William Blackstone, who defined mala praxis or bad practice to include, "Injuries... by the neglect or unskillful [sic] management of [a person's] physician, surgeon, or apothecary... because it breaks the trust which the party had placed in his physician, and tends to the patient's destruction2." Tort law comes into play whenever one person harms another. Tort derives from a Latin word which means twisted. Therefore, a tort is an act that has been twisted from the benchmark or is in other words a wrong. The objective of the legal system in resolving torts is to restore the plaintiff to his previous condition; however this can prove to be impossible in many medical situations. If this is not possible, then money is awarded to compensate for the damages that the defendant caused the plaintiff. In the mid 19th century, physicians strived to obtain for medicine the status of a profession, arguing that physicians and patients were not peers and, hence their relationship should not be judged under the contract law. This change in status enabled medicine to obtain the licensing laws sought by physicians of the period. However, it also served to force malpractices into the sphere of torts, which are vaguer, easily manipulated and more subject to interpretation. A malpractice tort comprises of four criteria, first, duty to treat; second, deviation from the standard of care; third, damages; and finally, the causation of damages by the deviation, which is also known as proximate cause. Success in a malpractice action requires the plaintiff to establish that the defendant has met all the four criteria otherwise the defendant will not be held to be guilty of malpractice. Depending on the state, additional criteria might be required for allowing a case to go to a jury trial. The term duty refers to a duty to provide the standard of care, which is established when the physician patient relationship is created. It refers to the duty to show the required skill, care, and diligence that a prudent physician would have shown under similar circumstances. In the emergency department (ED), the physician and patient have no choice in choosing the relationship. The federal Emergency Medical Treatment and Active Labor Act (EMTALA)3 applies to EDs requires emergency physicians (EP) and hospitals to provide medical screening examination in all emergency cases, regardless of that person's paying capacity. Under EMTALA, ED and emergency medicine (EM) physicians have to provide care, whereas private practitioners need not do so. Since, EMTALA has unequivocally established the duty of a hospital and EM physician towards the patient, the premise of duty is an uncommon contention in EM malpractice cases. Causation in technical cases, like those involving medical practice can prove to be abstruse for a layperson. Further, confusion is caused by the differences between medical causation and the legal concept of causation. Legal causation or proximate cause refers to the single causative factor of injury. The defendant physician is liable for injuries if they had been of an anticipated nature. In Falcon v Memorial Hospital4, a woman after childbirth had an amniotic embolism and died due to non provision of an intravenous line, which according to the testimony, would have given her 37.5% chance to survive. The court held that this had resulted in the patient being deprived of a chance to survive

Life after death Essay Example for Free

Life after death Essay Life after death is credible to a large extent, as there is a large of percentage of people who believe in it. A study carried out between October and November 2009 showed that out of 2,060 people, 53% believed in life after death, with 55% believing in heaven and 70% believing in the human soul in the UK. However, there are many problems with believing in life after death – not least the fact that there is no proof. As Hume might have said, ‘there aren’t enough witnesses’ and ‘testimony isn’t proof. ’ Some evidence put forward is parapsychological, such as near-death experience, mediums, and so on, though the data generated from such evidence is contested. While there may not be any hard evidence for rebirth, it provides advantages to those who believe in it, therefore attaining the label of credibility. For instance, there is an idea of moral value because if one is constantly reborn, one must constantly strive for good karmic effects. However, G. E Moore’s theory of ‘naturalistic fallacy’ might intervene because rebirth confuses moral ideas with factual information about how the world works. There is no means of verifying the principle of karma, and it assumes a dark view of reality with the inevitability of suffering. On the other hand, there is some psychological truth in the ideas of anatta and anicca, since an individual continues to grow throughout their life. Resurrection also delivers benefits for those who believe in it, thus making it credible to a large extent. It has a basis in tradition and is supported by evidence from Sacred Scripture, while it is also fair and encourages morality. However, many challenges to belief in resurrection have been centred on the fact that there is no available way to falsify claims concerning life after death. But, non-Christian sources agree that Jesus was executed by crucifixion and his disciples believe that he rose from dead. A Church persecutor, Saul of Tarsus, unexpectedly transformed into a believer after the resurrection. Verification is only possible in the weak sense of eschatological verification suggested by John Hick in his Celestial City analogy. John Hick is a materialist, who believes that the soul and the body are ‘psycho- physically’ unified. Hick explains in his Replica Theory, where he discusses how God makes it possible for people to be ‘replicated’ on a parallel universe. Hick talks about how the instantaneousness replication would be different from simply being transported from London to New York, he says all the individuals would know their dead and would be on a world populated by deceased individuals. His theory could be seen as incoherent because there is no evidence in science to suggest there is a parallel universe, however if you accept God’s omnipotent existence, this theory is plausible and does not depend on dualism. But, even Hick recognised the limits of his own theory and the fact that it is hypothetical in the extreme. It should be noted that this is an extending theory into the unknown and is purely hypothetical. To conclude, life after death is credible because believers avoid the limitations of rationality and focus on faith, rather than empirical evidence. While some philosophers like Bertrand Russell, argue that the hope of a better life in heaven relieves humans of responsibility for what happens on Earth and encourages a fatalist mentality, such beliefs may do the opposite and soothe fears of demise.

Edward R. Murrow: A Revolution in the News Media Essay -- corporate an

The four years following the battle against Senator McCarthy, Murrow developed an enormous amount of contempt for the industry he helped create. Murrow’s superiors grew to fear some of his proposed topics for See It Now due to the usually high level of controversy surrounding most of his stories. CBS also became dictated by its advertisers in order to generate profit, and Murrow’s presence often scared advertisers from buying commercial slots during his programs. â€Å"The 1950s were characterized by a growing alienation between Murrow, CBS administrators, and sponsors, who both had come to dislike his independence, his critical broadcasts, and his critical analysis of the broadcasting industry,† (Belovari, n/a). The interest of the public often fell victim to corporate interest in the mind of Murrow during his remaining time with CBS. Murrow’s relationship with CBS, specifically head of CBS Bill Paley, deteriorated further during a quiz show scandal in wh ich CBS’s program legitimacy came into question. RTNDA Convention – Corporate Interest vs. Public Interest On October 15, 1958 Murrow would deliver a speech in Chicago at the RNTDA (Radio-Television News Directors Association and Foundation) Convention illustrating his opinion on the past, present, and future of the industry. The cause of Murrow’s developing distaste for CBS and the industry as whole would become vividly apparent as the speech moved forward. Elaborating on his personal observations Murrow would reveal whom he thought now had complete control over the industry. The top management of the networks, with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the corporate structure, they also make the final an... ...trieved from http://www.newsreview.com/sacramento/case-against-lt-milo-radulovich/content?oid=44316 (Boeck) Campbell, W. J. (2010, March 08). Recalling, and doubting, television's 'finest half hour. Retrieved from http://mediamythalert.wordpress.com/2010/03/08/recalling-and-challenging-televisions-finest-half-hour/ (Campbell, 2010) Handman, G. (n.d.). Retrieved from http://www.lib.berkeley.edu/MRC/murrowmccarthy.html Wershba, J.. Edward r. murrow and the time of his time. Retrieved from http://www.evesmag.com/murrow.htm Murrow, E. (Director) (1958, October 8). RTNDA Speech. RTNDA Convention. Lecture conducted from RTNDA, Chicago. Rose, Howard Lester, "Edward R. Murrow: His Life, Legacy and Ethical Influence" (2010). Theses and Professional Projects from the College of Journalism and Mass Communications. Paper 2. http://digitalcommons.unl.edu/journalismdiss/2